AI Visibility vs SEO (Search Engine Optimization) vs GEO (Generative Engine Optimization)
These three terms get used interchangeably, but they describe different things: one is a goal, one is a measurement, and one is the work that produces it.
SEO (Search Engine Optimization)
GoalRank higher in Google search results
Key signalsBacklinks, keyword targeting, page speed, crawlability
GEO (Generative Engine Optimization)
GoalGet mentioned and recommended inside AI-generated answers
Key signalsEntity clarity, third-party citations, structured data, content depth
AI Visibility
GoalThe measurable outcome GEO work produces
Key signalsA business's composite score across AI platforms (what GEO work is optimizing toward)
In practice, SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) share underlying work — strong entity clarity and structured content help both — which is why Anthrifly runs them as one unified engagement rather than two separate services. See how Anthrifly compares to other AI Visibility providers.